Website Marketing
 

Increasing website traffic is important, but more important is what visitors actually do once they are on your website. Profits are determined by sales, and so an effective website is one that will persuade users to take the action you desire practically every time and make the sale.

Conversion optimization refers to structuring a website to be as user-friendly as possible so that more visitors are converted into customers. In order to increase your conversions, you must first ask yourself what the ultimate goal of your website is: an online purchase, download of information, or signing up for a newsletter. This goal can vary widely depending on the nature of your business.

Once you have identified your website’s goal, you can more easily determine what changes should be made in order to make the user’s experience a great one, so that they cannot help but become your customer.

Manifestations of conversion optimization might include:

• WEBSITE COPY – Use definitive calls to action as well as user-relevant and benefit-oriented language to persuade users to take the action you desire.
• BOOST CREDIBILITY – Make the user aware of guarantees, return policies, and privacy/security policies to gain trust and inspire confidence in your business.
• NAVIGATION – Make it easy for your users to find the products and services they desire.
• CONTACT OPTIONS – Make it easy for the buyer to complete a purchase and to contact your company.

Our experienced consultants can implement website conversion optimization on your existing website or include it in a website redesign project so that your website will be as effective and profitable as possible.