| Did you know that: |
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√ Right now more people spend more time on the Internet than they do watching TV.
√ There is more money spent on Internet advertising than on Radio
√ Internet advertising will pass TV in just a few years.
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| The Importance of Search Engine Marketing: |
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- Over 80% of serious buyers research a company or service on the Internet.
- Over 50% of shoppers will not see you as a legitimate business if they can't find you online.
- Over 80% of U.S. adults search online before making a purchase use search engines as a research tool.
- Over 60% of those conducting online research go to Search Engines First.
- Over 70% those wanting to purchase a product online will use Search Engines to find it.
- Over 60% of Search Engine users click on a search result within the first page of results and 90% within the first three pages of search results.
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What are the advantages of Internet advertising?
- By Internet advertising you can reach a large base of customers around the world. This is one of the main reasons why big companies do internet marketing.
- In Internet advertising there are ways in which you can target your advertising efforts on the potential paying customers. This may not be possible in other advertising mediums.
- In Internet advertising you can determine the reach of your advertisement by tracking the number of impressions your ad gets, how many people visit your website through particular ads etc. this not possible in traditional mediums.
Moreover Internet advertising is .......
much cheaper than other traditional methods.
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